HK Express Airways (HK Express) is delighted to announce that its route between Hong Kong and Sendai Airport (SDJ) has officially launched today! With four weekly direct flights to Sendai, travellers can easily immerse themselves in the endless charm of Japan’s Tohoku region. Also, with HK Express’s extensive network, travellers can “Gotta Go” to explore 10+ fantastic destinations in Japan, making the most of the exciting “Open Jaw” travel experience!

“As Hong Kong’s only low-cost carrier, we’re dedicated to providing affordable fares and a variety of value-added services to meet our customers’ needs,” said HK Express CEO Jeanette Mao. “Recognised as the world’s fastest-growing airline in 2024, we are excited to continue our growth journey with the launch of our first new destination in 2025: Sendai, Japan. This expansion reflects our commitment to providing more travel options and connecting our passengers to new and exciting places. With the launch of the Sendai route, we’ve increased our weekly flights between Hong Kong and Japan to nearly 170 flights to and from Hong Kong respectively. Our customers can now embrace the spirit of ‘Live More’ and choose to travel from a wide range of major cities in Japan with ease.”

“The central government has recently introduced a visa exemption policy for Japanese travellers, and Japan has announced that it will ease visa restrictions for Chinese citizens,” Jeanette added. “This can foster cultural exchange between the two countries and help boost local tourism. The Cathay Group is expected to operate passenger services to 100 destinations worldwide within this year. With the Group’s extensive global network, we’re excited to attract more travellers, from the mainland and abroad, to Sendai. It’s the perfect gateway to explore the surrounding cities and discover new travel adventures in Tohoku!”

Sendai, located in Japan’s Tohoku (northeast) region, is a vibrant city that blends stunning natural landscapes with rich history and culture, earning it the title “City of Trees”. Travellers can savour the city by strolling down the charming tree-lined streets in the city centre or enjoy the scenic views along the Hirose River. The lively festivals and music events draw crowds, while the ruins of Sendai Castle tell the story of the city’s transformation from a quaint town to a bustling city. And let’s not forget the delicious local cuisine such as grilled beef tongue and sweet green soybean paste, all of which are absolute must-tries! Whether you’re in the mood for shopping, dining, or nightlife, Sendai has something to delight every traveller. 

_{The HK Express leadership team took photos with passengers and distributed souvenirs at Hong Kong International Airport to celebrate the inaugural flight of the Sendai route.}

_{Sendai Airport held a simple but grand inauguration ceremony.}