Cookies Policy
Information about our use of cookies
Hong Kong Express Airways Limited (“HKE”, “we”, “us”, “our”) is committed to protecting the personal data we collect from you online. This cookies policy explains how we use cookies and what impact this has on you.
By using our website (“Website”) at https://www.hkexpress.com and other related online services, you agree that HKE may use cookie to improve your online experience.
Most web browsers are initially set up to accept cookies. You can choose to ‘not accept’ cookies by changing the settings but if you do so you may find that certain features on the website, do not work properly.
What are cookies?
A cookie is a small piece of text sent to your browser by a website you visit. It helps the website to remember information about your visit, like your preferred language and other settings and generally improve the user experience. They can also be used to tailor advertising to your interests through tracking your browsing across websites. That can make your next visit easier and the site more useful to you.
Most webpages contain elements from multiple web domains so when you visit the Website, your browser may receive cookies from several sources.
Session cookies are deleted automatically when you close your browser and persistent cookies remain on your device after the browser is closed (for example to remember your user preferences when you return to the site).
What types of cookies does HKE use?
We describe the categories of cookies HKE and its affiliates and its contractors use below.
(a) Strictly Necessary Cookies
These cookies are essential in order to enable you to move around the website and use its features or they are cookies that are required to comply with laws (for example to keep those cookies showing your consent to receive marketing materials). Without these cookies, services you have asked for cannot be provided.
(b) Analytics Cookies
We make use of analytic cookies to analyse how our visitors use our Website and to monitor Website performance. This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or site services that we think will be of interest to you based on your usage of the website. Unless expressly stated below, the information collected by these cookies is not associated with your personal information by us or by our contractors.
(c) Website Functionality Cookies
We make use of cookies to provide you with certain functionality. For example, to remember choices you make (such as your user name, language), and to associate your browsing session with your booking. These cookies are not used to track your browsing on other sites. These cookies are essential for our Website to function properly.
(d) Advertising Cookies
Advertising cookies (or targeting cookies) collect information about the browsing habits associated with your device and are used to make advertising more relevant to you and your interests. They are also used by services provided by third parties on this Website, such as the ‘Like’ or ‘Share’ buttons in addition to providing the requested functionality. Third parties provide these services in return for recognising that you have visited a certain website. Some of these cookies are also used to associate your browsing session to your personal identity. These third parties put down advertising cookies both when you visit our Website and when you use their services and navigate away from our Website.
(e) Local Shared Objects ("Flash cookies")
In addition to the above cookies, we use Local Shared Objects, also referred to as “Flash cookies,” on our Website. These are used to enhance your user experience, for example, by storing your user preferences and settings, such as your volume/mute settings, and in connection with animated content on our website. Local Shared Objects are similar to browser cookies, but can store more complex data than simple text. By themselves, they cannot do anything to or with the data on your computer. Like other cookies, they can only access personally identifiable information that you have provided on this Website, and cannot be accessed by other websites. To find out more about Flash cookies or how to disable them, please click here http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html.
(f) HTML email web beacons
Our emails may contain a single, campaign-unique “web beacon pixel” to tell us whether our emails are opened and verify any clicks through to links within the email. We may use this information for purposes including determining which of our emails are more interesting to you, to query whether users who do not open our emails wish to continue receiving them. If you do not wish the pixel to be downloaded to your device, you should enable download blocking on your email client.
(g) IP address and browser type
We may also use your IP address and browser type to help diagnose problems with our server, to administer our Website and to improve the service we offer to you. An IP address is number that identifies your computer on the internet. Your IP address might also be used to collect information on your broad geographic location (e.g. country or city).
How does HKE use cookies?
Cookies allow us to collect data such as time spent on the Online Services, pages visited, language preferences, and other aggregated traffic data. We use the data for security purposes, to facilitate navigation, to display data more effectively, to collect statistical data, to personalize your experience while using the Online Services and to recognize your device to assist your use of the Online Services. We also gather statistical data about use of the Online Services to continually improve design and functionality, understand how they are used and assist us with resolving questions. Cookies further allow us to select which advertisements or offers are most likely to appeal to you and display them while you are using the Online Services or to send marketing emails. We also use cookies to track responses to online advertisements and marketing emails.
How do I opt out tracking cookies?
If you do not wish HKE and our third-party partners to use tracking cookies when you visit our Website, you may enable the Do Not Track (DNT) setting of your browser. Note that you may need to clear your browser’s cookies, site data and cached web content (including offline content), then restart your browser for the changes to take effect. Upon receiving a DNT request, we would not serve cookies that track your browsing activity. Note that certain cookies are required for the website to function properly and cannot be turned off with this setting.
You may also adjust your browser settings or use browser extensions to reject some or all cookies placed on your device by us and our third-party partners. Since these settings vary in different browsers and browser extensions, we cannot guarantee that the site would function properly in all circumstances.
Cookies policy does not cover third party websites
Please note that this cookies policy does not apply to, and we are not responsible for, the privacy practices of third party websites which may be linked to this Website.
Changes to the Cookies Policy
We may update this cookies policy and we would encourage you to review the policy from time to time to stay informed of how we are using cookies.
This document is written in English language and may be translated into other languages. In the event of any inconsistency between the English version and the translated version of this document, the English version shall prevail.