HK Express to Elevate Lifestyle Rewards through New Asia Miles Partnership
Hong Kong, 22 Jul, 2019
HK Express, Hong Kong’s only low-cost carrier, has today announced Asia Miles, the leading travel and lifestyle rewards programme in Asia, as its new rewards partner.
The partnership will give HK Express passengers access to Asia Miles’ world-class travel and lifestyle benefits. With an incredible range of rewards available through the comprehensive Asia Miles programme, members will be able to redeem miles on a diverse range of lifestyle experiences and flight awards, including to HK Express’ 26 exciting destinations across Asia.
“At HK Express, we’re proud to bring travel-hungry adventurers to popular and up-and-coming destinations across Asia,” said Jonathan Hutt, Commercial Director at HK Express. “Our strategic partnership with Asia Miles provides our passengers with the opportunity to stay adventurous in their travels through more benefits and flexibility.”
Over the coming months, reward-U will wind down as HK Express ceases issuing reward-U points for tickets purchased after 20 August 2019.
In the interim, HK Express passengers who have accumulated reward-U points will have several options:
- Passengers purchasing HK Express tickets on or before 20 August 2019 will continue to earn reward-U points
- All points holders will have the flexibility to redeem their reward-U points on HK Express flights any time on or before 31 December 2019
- Alternatively, passengers can choose to convert their reward-U points to Asia Miles from the fourth quarter of 2019 to 31 December 2019 at a one-off conversion rate offered by Asia Miles, 8 reward-U points to 1 Asia Miles. After conversion, guests can redeem points on HK Express e-vouchers and other offers via the Asia Miles platform.
HK Express will continue to work closely with Asia Miles on this strategic partnership to develop exciting promotions and inspiring possibilities for its passengers.
reward-U will continue to operate until 31 December 2019 and will handle all enquiries related to its programme.
For enquiries and further details on reward-U and the Asia Miles conversion offer, please visit their official websites www.asiamiles.com and www.reward-u.com.