HK Express Inspires Travellers with New “LIVE MORE” Brand Campaign

HK Express Airways (HK Express), rolled out a new brand campaign today with the theme “LIVE MORE” to ignite travellers’ wanderlust and bring the exhilarating “Gotta Go, Your Way” experience to life. We believe that travelling is an art of living, whether our travellers are culinary enthusiasts, adventurers, or travellers who need a get-away form the hustle bustle, the choice is yours! To celebrate HK Express’ upcoming 11^th anniversary, we will partner with various brands and content creators in the coming months to honour this milestone with a series of online and offline activities. HK Express has also invited content creators to share their adventurous travel experiences on Facebook and Instagram in the spirit of “LIVE MORE” to embrace the freedom to travel in your way. Gotta Go!

Kee Keat Ong, Commercial Director, HK Express said, “HK Express is a young and vibrant brand that dares to be different. We encourage our well-travelled customers to rethink the concept of travel, stretch their boundaries and explore all possible travel patterns, be it Friday red-eye flights, or 48-hour quick getaways. Through our “LIVE MORE” campaign and collaborations with content creators, we hope to demonstrate the ease and thrill of spontaneous journeys with HK Express, and integrate travelling into part of our everyday lifestyle. We will be launching a series of festive activities with tickets and travel deals, for our customers to save and fly more”.

Expanding Destination Networks to Offer Greater Travel Flexibility to “Fly More”

HK Express will continue to expand its network of destinations in Mainland China, Southeast Asia and North Asia, targeting over 30 destinations by year-end to provide more accessible options to our customers in the regions. HK Express is also expecting to expand its fleet to 40 aircrafts by the end of 2024 to enhance the flight capacity.

In celebration of HK Express’ 11^th anniversary, we are excited to kick-off the anniversary sale by launching a four-day time-limited full miles redemption flash offer today for epic new spots—Sendai, Penang, Phu Quoc, and Hiroshima. Redeem one-way “Lite” fares (including one small personal item and one cabin baggage) as low as 1,000 miles ^* or go for “Essential” tickets (including one small personal item and 20KG checked baggage) as low as 3,000 miles^*, alongside with a series of ticket promotions throughout the month to encourage travellers to experience more of Asia. Stay tuned to HK Express' social media platforms for the latest time-limited deals.

Cobrand Collaboration for Hassle-Free “Gotta Go” Journeys Upon Arrivals

In addition to expanding the destination network and ticket offerings, HK Express is collaborating with various brands to introduce exclusive promotions. In partnership with travel activities and services booking platform Klook, HK Express and Klook have launched a dedicated website to celebrate both brands' anniversaries. The site features a curated selection of premium travel products and activities available for booking, along with exclusive promo codes to fulfill everyone's travel needs. With this collaboration, HK Express and Klook aim to offer travellers a seamless booking experience, allowing them to fly more and explore to their heart's content. Klook will also kick off its 10th-anniversary celebration with HK Express to launch a free ticket giveaway campaign^**. Don’t miss out the promotions that will soon be available on the dedicated website!

HK Express has also partnered with leading global insurance company AXA to offer tailored year-round travel insurance exclusively for HK Express customers, giving people a peace of mind and getting people covered in case of any emergencies. Looking ahead, HK Express will continue to explore more specialised travel insurance products with AXA, guaranteeing comprehensive and suitable coverage for our customers.

HK Express will continue to unveil more flights and travel promotions for UO fans to fly more. From choosing the favourite destinations to being adventurous trying new places, or choosing to add-on inflight services for more convenience and comfort, it's all a matter of choice. Your choice. So Fly More, Gotta Go with HK Express!

To enjoy the new “LIVE MORE” brand campaign video, please visit HK Express’ website.

 

*This offer is not applicable to the HK Express mobile app. Limited availability. Terms and conditions apply. The required Asia Miles do not include fuel surcharge, taxes and other charges. For details about different fare categories, please refer to our website: https://bit.ly/4bkJaUQ.

**Limited to specified destinations. Ticket prices do not include fuel surcharges, airport taxes, and other additional fees, and are subject to terms and conditions.