Calling All Adventurers: It’s Time to ‘Make Your Move’!
HK Express Launches Citywide Adventure Game A Chance to Win Free Tickets for One Year**
Hong Kong, 19 Mar, 2019
Feeling adventurous? Get ready to explore with HK Express! The low-cost airline is excited to launch a citywide game that will unleash everyone’s inner Indiana Jones as they embark on an enthralling mission to 100 hidden check points across Hong Kong. Best part? All they need to play is a mobile phone and sheer determination!
To take part in the adventure, simply log on to the game’s dedicated mini-site (www.hkexpress-yourmove.com) from 19 March (12:00) to 31 March (11:59). On the page, there is a map of Hong Kong, pinned with 76 public checkpoints. Head to as many of the checkpoints as possible to rack up points. At every checkpoint, the participant will be asked a question, answer correctly to win an awesome prize – a total of over 4,700 travel vouchers, U-First vouchers, promo codes and 20kg baggage allowance vouchers! Better yet, they will even have a chance to win the grand prize of free HK Express tickets* for a whole year**!
Staying true to HK Express’ newly debuted brand identity, the game inspires participants to “Make Your Move”, inviting them to explore the city and chart their own paths through adventures.
Adding to the fun, there will be new “hidden” checkpoints added to the map at noon every day, beginning on 20 March. To learn more about these secret spots, participants may refer to the official HK Express Facebook page (www.facebook.com/HKExpress) or Instagram stories (@hk_express) for hints. Each hidden checkpoint has its own dedicated mission, such as selfie that captures a specific movement or gesture. This is all about speed: The first participant to complete the task and upload it to the site will win a round-trip ticket* somewhere on the HK Express route network. There are 24 hidden checkpoints throughout the game, which means 24 tickets are up for grabs!
The fastest participant who accomplishes the most missions by 31 March (11:59) will take home the grand prize: a year-round supply** of free return trip tickets*! A perfect opportunity to visit all HK Express’ brand new destinations, including Nagasaki and the upcoming Miyako (Shimojishima) and Bangkok routes! Stay tuned to find out who snagged the golden ticket. The results will be announced on HK Express Facebook Official Page on or before 10 April 2019.
Visit the airline’s official website www.hkexpress.com for further details.
Photo Caption: HK Express Launches Citywide Adventure Game
*All prize tickets do not include taxes, fuel surcharges and other government-imposed taxes and fees. Terms and conditions apply.
**Up to 12 return flights in one year. Terms and conditions apply.